PGD Marketing Communications

The Postgraduate Diploma (PGD) in Marketing Communications is a professionally focused programme designed for individuals seeking to build or advance a career in advertising, brand management, digital marketing, media strategy, and marketing consultancy. It provides a strong blend of strategic thinking, creative communication, and practical industry skills needed to design and manage high-impact marketing campaigns in today’s competitive and media-driven marketplace.

This programme introduces students to the core pillars of marketing communications, including branding, advertising, consumer insight, media planning, digital engagement, content strategy, and integrated marketing communications (IMC). Participants learn how brands are built, how audiences make purchasing decisions, and how persuasive messages are crafted and delivered across traditional, digital, and emerging media platforms. Emphasis is placed on aligning communication strategies with business goals, customer experience, and market positioning.

Programme benefits

The programme also equips learners with practical tools and techniques for campaign planning, creative brief development, digital and social media strategy, advertising management, and campaign evaluation. By the end of the programme, graduates will be able to design integrated marketing campaigns, measure communication effectiveness, and provide strategic guidance that improves brand visibility, customer engagement, and commercial performance.

Who is this programme ideal for?

The PGD in Marketing Communications is ideal for marketing executives, communication professionals, entrepreneurs, media practitioners, and graduates who wish to build expertise in modern marketing communication and consultancy. Graduates emerge as versatile professionals capable of working in advertising agencies, corporate communication units, marketing departments, digital firms, NGOs, and independent consulting practices.

A few of the select courses under the PGD in Marketing Communications include the following:

- Basics & Advanced Advertising
- Consumer Insight and Predictive Analytics
- Strategic Communication
- Principles of Marketing and Consumer Behaviour
- Digital Marketing and Social Media Strategy
- Crisis Management
- Messaging, Branding & Strategy
- Marketing Research and Analytics etc.

Admission Requirement

All intending applicants must hold at least a PGD in Communications, Media Studies, or related fields from a recognised institution, or a Bachelor’s degree with a minimum of Second Class Lower (2:2) in any discipline. Candidates with relevant industry experience and demonstrable communication or digital leadership skills may also be considered or a PGD from LLBSUK/SCMS or a recognized tertiary institution within or outside Nigeria.

- Certificate of Completion by above mentioned tertiary institution
- Work experience of over 6 years and above in your field of endeavour
- Statement of Purpose of 500 to 1,000 words long
- Transcripts document from your tertiary institution
- Concise Curriculum Vitae
- Evidence of payment of Tuition & Registration Fees

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